Telling an Authentic Story Will Make Your Network Marketing Business Thrive

Seth Godin, has written books like “The Purple Cow”, and “All Marketers are Liars”, and “Permission Marketing.”. He is a genius when it comes to marketing and has one of the most popular blogs in the world out of gazillions of blogs. Seth’s Blog

Telling Stories and MLM Business Success

“Before we tell a story, we have to tell it to ourselves. The goal of every marketer is to create a ‘purple cow’. A product, or experience so remarkable, people feel compelled to tell someone about it. Remarkable goods and services help ideas spread. Not hype filled advertising. The best way to do that is craft a story that someone is able to tell to themselves. Build (your) organization by telling a story, and you dramatically increase the chances that the story gets told.” -Seth Godin in “All Marketers Are Liars” (He obviosly speaks of this concept in “Purple Cow” as well)

We would like to think that we just want the facts, but in marketing that simply isn’t true. Seth Godin understands that customers and consumers buy a story. They do not necessarily buy the facts. People buy a Toyota Prius because they have a certain world view. Don’t make the mistake in marketing that all people have the same world views. The engineers of the Prius told themselves a very specific story before they created the Prius.

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