As I’m listening to Pandora Internet radio on my Iphone, I see an advertisement pop up under the song for “Gilbert Homes For Sale”. Gilbert is a local community near me. Big business is finally getting the hint that print media is dead. What does that mean for the work from home entrepreneur or even the local brick and mortar business owner?
(Bold headline)The Entrepreneur has more of a Mega-phone than ever before!
In my last blog post, (LINK What the hell is blogging?) I revealed that even though big business is struggling in this economy, the small brick and mortar business, as well as the stay at home entrepreneur, have more of a profitable megaphone than ever. We have more power at out fingertips than you can imagine. There are hundreds of ways to get any information we want at the click of a mouse, or push of a button. We have Iphones, Smart phones…We even have video game players that are hooked up to the internet.
Big Business has gotten the hint. They are now shifting their advertising budgets front failing print media to Social Media and Web 2.0 technologies. The problem is they still have the “put it in your face” mentality. The trick is to create RAVING FANS for your product or service. Customer service and the Go-Giver attitude are essential to a successful business. You have to go where people are searching.
The work from home mom and local chiropractor have more opportunities to let their voice be heard than ever before. BUT do they know it? Very few people are even taking advantage of Social Media Marketing, and if they are, they are doing it all wrong. The only way to get the attention of your viewer is one to be in the exact place they are searching, and two get their attention by providing high value content. Valuable training, valuable resources that they can actually use in their daily lives.
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This entry was posted on Friday, January 8th, 2010 at 6:29 am and is filed under Blogging Tips, Online Marketing, Tribe Syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.