Whether you in the “Blogging For Beginners” category, or you have been been blogging for a while and consider yourself somewhat of an expert blogger…I have a question for you.
Do you have a subscription form, or opt-in box on your blog? Do you have a marketing funnel or auto-responder series built in with at least 3 weeks worth of valuable content? (6 months would be even better)
The Money is in the Follow Up
Why should you have an opt in box?
You worked hard to get a visitor to your blog. If you are writing valuable content on your blog, there is no reason why the reader wouldn’t want to come back everyday and see what else you can provide for them.
It is your OBLIGATION to make it easy for the reader to come back again and again to get the incredible value that you have to offer on your blog.
If you are not providing value to your readers, why do you have a blog? To make money? Well money is good and essential to do the things you want to do on a daily basis, but it should not be the primary reason why you are blogging.
“What did he just say?”… Well let me rephrase that…
There are people out there that want to have a blog to share their thoughts, their passions, and their interests. Most circles I run in do the same thing, but they monetize their passions. The secret is putting yourself in the readers shoes, providing value in their life, and getting people back to your blog on a daily or weekly basis.
What should you be offering in your opt-in box?
You can offer an unlimited number of items to monetize your blog on certain strategic areas on your blog. When it comes to your opt-box you should be providing information. The most effective word on the internet is “FREE.”
Offering Free information to your subscribers and providing 90-100% value is a great way to get repeat visitors. You want the reader to be anticipating your next email. With an avalanche of information on the internet, it is important to brand yourself as the main source of information regarding your niche.
Highly Recommended Blogging and Social Media Resources
The Money is in the Follow Up
“My name is Mike Feil and by the time you finish reading you’ll have a better understanding on what exactly you need to do to be successful with internet marketing and network marketing so you can grow your business and put more dollars in your pocket instead of buying the “next best thing” that will just sit on your bookshelf or in your hard drive just collecting dust and not making you any money.
Did you notice those 3 words on the top of my header? Information .. Action .. Results. Well let me first talk about why those 3 words are so important then…”
The Money is in the Follow Up
“Ken Pickard aka “The Network Dad.” The purpose of this blog is to enlighten, entertain, empower and educate in the incredible world of online marketing. We’ll be covering everything from personal growth, self branding, building and supporting tribes to social media and marketing.
This blog will inspire you to believe that YOU DO have what it takes to make it online, and YOU WILL be successful. You will also be encouraged to find your inner leader and unleash your true potential. It is my vision, passion, and dream to inspire an army of entrepreneurs who are marketing the RIGHT way.”
The Money is in the Follow Up
I came online to research the Social Media Marketing industry. I soon realized that there was an entirely new world in front of my eyes that I never even knew existed!… The world of online marketing. Fortunately for me, I listened to my ‘inner voice’ and decided to get real training and coaching from some of the best internet marketers in the industry.
And because of the training I received and my iron clad commitment to success, I ended up for the first time having people begin to call me for advice, had people calling me to want to do joint ventures, and having people quit their other opportunities to partner with me. This has all given me a new hope and excitement, as I like much of the country have experienced cuts in pay in my career.
But I didn’t stop there… I fully realized that Internet marketing was all about building your own LIST, or your own personal following. I built up a brand for myself in the social networks, built my list, and because of that, was able to do something I had not been able to accomplish before (I earned over $1,000 in 72 hours during one recent promotion just by sending out a couple emails to my list).
I Caught The Bigger Vision…
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21 Comments and Pings on “How To Get Return Customers?”…Blogging For Beginners Tips
Nick, Thanks for putting this great selection
of tips and advice together about “all-too-important”
optin box and subscriber list. So many
people over look this necessary component to
their blog.
Kary
Kary Rogney´s last blog ..Are There Any REAL Leaders Online
Nick,
What a great tutorial video about the importance of an opt-in box. A much needed tool in this industry! VALUABLE tips!
Michael Feil´s last blog ..Understanding The Unified Tribe Point System
I wouldn’t be here without You, Kary, Jon, and Ken
Nick Logan´s last blog ..“How To Get Return Customers”…Blogging For Beginners Tips
Nick,
You’ve done a great job of explaining how using a optin box will help build your list. Great way to create momentum for your site and the offers you have available.
Val
Momentum. You said it. Great way to put the idea of an opt – in box into one word…MOMENTUM!
Thank you Nick for explaining how important it is to have an opt-in box. I only have one right now, but am currently working to have my own. It is so important that people see this and realize its value.
Thanks again,
Donna
Donna Merrill´s last blog ..Finding Your Niche – Part 1
With our busy lives, it is increasingly more important to make it as simple as possible when that person says “hmmm…this is good stuff. I would like to know more…HAY CHEESCAKE.”
You have to make it as easy as possible for them to opt in between that nano second of a thought and the cheescake
Hi Nick!
I love this post because the opt-in box is vital! No opt-in box = no list = NO MONEY!!!!! Aaarg! You have given great tips for getting set up and rolling. I am so happy that there are people to go to like Empowered Blogs to help with this because it would be too much for me otherwise! Great blog recommendations! I love all of the blogs you mentioned! Love ya! Mentor Mama
Nancy Burke Barr´s last blog ..Mentor Mama’s Marvelous Mixer
Right back at ya. Taking it one step at a time is essential.
Great ideas, Nick.
Return visits are essential if you’re going to build an ongoing relationship with people who will, one day, be your customers and clients.
Great optin offers supported by relevant and exciting auto-responders is THE way to go. Thanks for the valuable explanation.
David Merrill´s last blog ..Life Happens! Law Of Attraction Success Principles
You said said it. Your readers are your community.
Thanks Nick! You know I have just finally (after months) added an opt in box with some freebies to send out to my subscribers. Building a list is so important in creating relationships, connecting, and growing your business online!
Take care,
Becca
Becca Moss Kratky´s last blog ..Unplug & Find Your Creativity Again
There are 1000′s of things you can do on your blog…Take it one step at a time. Congratulations on taking that step. It’s an important one.
Nick – Thanks for sharing such a comprehensive video on the importance of opt – ins. I always learn so much when I visit each post!
Glyna Humm´s last blog ..Facebook Is Playing Hide & Go Seek With Your Friends
I have learned something from you about contribution. Even though I teach the “Go-Giver Concept”, You have taken it to another level and are a great example.
Nick Logan´s last blog ..“How To Get Return Customers”…Blogging For Beginners Tips
Hey nick – cool tips you got here my friend. You have really mentioned all great information how to make use of the optin box. This could help a lot of people to build their lists. Thanks for sharing..
Jon Alfredsson´s last blog ..Cool Productivity Tool Keeps You Organized
Hey Nick…Great tips as always. An opt-in box should be one of the most important things that you incoporate on your sites.
~ Tim
Proud member of the Empowered Tribe
Tim Colletti´s last blog ..Great Social Media Tool For Twitter And Facebook!
Welcome to the Tribe…We are glad to have you.
Nick again, I am reading your post at the perfect time.
I just created a new opt in box and offer. I am working on the auto-responder piece. I will be also putting a call into Clifton. Great tips and a fabulous job on your video. I have Icontact and I don’t know all the differences between that and Aweber and Get Response. I’m sure I will learn.
I look forward to following your posts. Fabulous content.
Faith
Faith Barnard´s last blog ..Don’t Let the Internet Obscure Doing What is Important in Your MLM Business
There are video tutorials for getresponse and I’m sure there are some for Aweber. It is pretty intuitive. Skype me anytime if you have some questions…
my skype id = nicklogantv
Hi Nick,
I’ve read about Empowered Blogs from both you and Kary. At present, I am feeling that learning how it all goes together is more important than having it instantly set up and configured. But learning more reasons for the opt-in box and what can be done with it is priceless.
Thanks for the info,
Alan
This entry was posted on Monday, July 12th, 2010 at 5:17 pm and is filed under Blogging Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.